Required experience:

Internet – Ecommerce:

·         Minimum 5 years’ experience managing online customer acquisition campaigns in conjunction with traditional for Direct Response Marketing activity.

·         Define, identify and implement customer acquisition strategies through online marketing channels.

·         Test new venues for customer lead generation and retention.

·         Develop Marketing strategies that ensure customer base growth with profitable / scalable returns.

·         Evaluate market share and monitor competition.

·         Demonstrated ability to deliver a quantity of valuable new customers within the within the framework of ROI goals.

·         Ability to increase E-Commerce activity from a variety of online media channels to expand market share.

·         Significant experience with communications technology, including extensive knowledge of email marketing for CRM and nurturing campaigns.

·         Ensure proper ongoing websites activity through tracking testing, improvement, and SEO/SEM. Ongoing improvement of company websites, including copy, traffic, stats conversion & testing.

·         Creating Partnerships/Strategic Alliances with outside consultants and vendors.

·         Develop marketing plans communicating stronger value proposition and monetizing objectives.

Monitor online brand reputation

Develop and Implement social media marketing strategies:

·         Contribute, execute and manage social media marketing content and strategies.

·         Build online social media user communities and tools to track followers.

·         Drive attendance to sites, chats, and webinars.

·         Conduct market research to determine social media opportunities.

·         Coordinate responses to customer comments, questions and concerns where appropriate.

·         Knowledge and experience with cross marketing utilizing all relevant social media channels.

·         Working knowledge of current technology, and keep current with emerging trends.

Education requirements:   

Bachelor/ with concentration in Marketing / Electronic Media Communication (or equivalent).

APPLY:

Please apply- 2011 Auto Center Drive, Oxnard, CA 93036 Suite 116

Bring 2 forms of ID and updated resume

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